firmata studio's profile

Chara / Brand Identity

a mountain retreat

Nestled in the picturesque village of Chavdar, guest house Chara offers a blend of modern comfort and the warmth of traditional Bulgarian hospitality.

about the project​​​​​​​

Chara invites you to experience the charisma of the mountains, where every stay becomes a memorable journey.​​​​​​​
chara's vision

Immerse yourself in the allure of the surrounding nature, as the earth-toned palette, delicate flowers, and a thoughtful mix of serif and sans-serif fonts evoke a sense of harmony.

the name

The inspiration behind the name Chara, lies in the modern setting of the village of Chavdar.

We present a Bulgarian-sounding word by spelling it in Latin and reflect the magic and beauty of the house itself and its surroundings.

Chara - Guest house in the charming village of Chavdar.
the logo

The main graphic element in the logo is the typography, which speaks for itself and leaves no room for confusion.

In addition, we have a monogram that gives a sense of aristocracy and sophistication.
the flowers

The main colors of the brand speak about mountain and earth.

Inspired by nature in the surroundings, we decided to add natural color to the main palette through different flowers.

We can use them wherever a secondary color is needed.

In addition to color, beautiful flowers give tenderness and calmness.
LET'S MAKE YOUR CONCEPT INTO CULTURE!


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Chara / Brand Identity
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Owner

Chara / Brand Identity

Nestled in the picturesque village of Chavdar, guest house Chara offers a blend of modern comfort and the warmth of traditional Bulgarian hospita Read More

Published: